BRAND STORY

Alexander Profitti is a luxury powerhouse for modern fashion.

Birthed in Chicago, Profitti represents more than just clothing — it’s the embodiment of ambition, culture, and excellence. Created for those who demand more from their wardrobe, Profitti merges old-money elegance with modern luxury, crafting timeless pieces for individuals who know exactly who they are.

Founded in 2024 by Alexander McKenzie, Profitti is rooted in authenticity, attention to detail, and the belief that fashion is not just about fabric — it’s about lifestyle. Inspired by Chicago legends like Virgil Abloh and Joe Freshgoods, Profitti stands tall for those who carve their own path, no matter the odds.

This isn’t just fashion. It’s identity. It’s exclusive. It’s Profitti.