From a young age, Alexander always been captivated by fashion and the endless possibilities it offers for creativity and self-expression. This passion found its first real outlet in 2018, during a digital imaging class in high school where he designed his first T-shirt. The joy and pride I felt in creating something uniquely mine ignited a deeper love for fashion and design.

Inspired by the visionary and Chicago-native Virgil Abloh, founder of Off-White, and the rich heritage of Italian fashion, he embarked on a journey to create his own brand. The term "Profitti" holds a special significance for Alexander. While it translates to "profits" in Italian, it represents something far greater than financial gain. It's about the true path to wealth—understanding that real wealth comes from pursuing your passion and making a positive impact.

Drawing inspiration from the success of iconic Italian brands and my admiration for their culture, He founded Alexander Profitti with a clear vision: to become a leading powerhouse of fashion based out of Chicago. Our mission is to celebrate diversity, foster creativity, and promote sustainability through high-quality garments.